Adventures in Vectorland

Vectors… outlines… contours… paths… Béziers… wiggle-thingies. Call them what you will, my friend, but know that drafting with them is a truly specialized skill. This hands-on session goes deep on the subject, starting with basic principles and moving up to advanced drafting techniques, ingenious hacks and more.

TOPICS  For Adventures in Vectorland, we’ll cover a range of items: prepping bitmap art for vector tracing; auto-tracing methods; strategies and approaches for vector-drafting your letterforms; advanced vector editing options; principles behind a strong letterform (logo / wordmark / icon); optical considerations; working with components; ingenious time-saving techniques; iterative proofing; and more.

SOFTWARE  We’ll demonstrate using FontLab Studio 5: the current industry standard for font development. Many of the same principles we cover do carry over to Illustrator and other vector drawing applications.

OPTIONAL Bring a Mac or Windows laptop, preinstalled with FontLab Studio 5 (demo or full version) if you’d like to follow along. :: If you have existing artwork you’d like to use for the workshop, you’re welcome to bring it in in scanned form.

• The two-hour workshop
• Snacks and refreshments
• A selection of PSY/OPS fonts
• Type-inspired art cards and goodies
• Wi-Fi and other amenities are also available on site.

PREREQUISITES  No prior experience with lettering, type design or graphic design is necessary — though it can’t hurt to have it. All skill levels welcome!

DIFFICULTY LEVEL  Basic to Intermediate.

APPROACH  The workshop sessions consist of informational briefs, walkthroughs, hands-on exercises and team-ups with instructor(s). This workshop packs in a lot of information, but it is conducted in an easygoing, conversational manner. Open Q&A is encouraged throughout.

INSTRUCTOR  Rod Cavazos is Principal Designer at PSY/OPS Type Foundry. He has designed typefaces for world class clients and brands for 20 years. He is an Adjunct Professor at California College of the Arts where he’s taught the popular Type Design Studio for 8 years. He is also Chief Creative at Glyfyx Inc, a startup dedicated to the development of letter-based toys, games and art objects.

FORMAT Small group intensive. Two hours.

SIZE  Ten seats. Early registration recommended.

PSY/OPS Type Foundry
944 Market Street, Studio 504
San Francisco CA 94102

We’re located a half block west of Powell / Fifth Streets. BART and MUNI stop nearby. There are several parking garages in the area: Mission/Fifth, Ellis/O’Farrell. The nearest is across the street on Mason, at Hotel Metropolis ($20 flat rate valet). Street parking is not available in this area. :: Bikes can be parked in the basement of our building. Bring a lock; and ask the lobby guard for access. :: Sign in at the lobby before going up to the fifth floor. Our studio is straight across from the elevator lobby.

TERMS & CONDITIONS  Please read our Terms & Conditions before registering, and contact us if you have any questions.

STUDENT PRICING  is made available to students actively enrolled in 12 or more units (or equivalent). A photo ID and proof of enrollment will be requested after you register for a class. :: If you are a student taking fewer than 12 units; have graduated recently; are an instructor; or have other circumstances that require special consideration, please contact us to discuss them.

Registration → $40
Contact us if you’re interested in this session. We’ll keep you apprised.